-women of color are featured in the video for less than 10 seconds, out of 6 and a half minutes
-words used to describe negative characteristics: fat, fatter, rounder, scar, older, dark. words used to describe positive characteristics: thin, thinner, light, young. so, you’re beautiful, if you’re young, thin, and light skinned.
-most importantly, this video has gotten so much attention because it feeds into exactly the message women are constantly being given: that their value lies in being beautiful, and their looks should be of the utmost importance. the woman at the end of the video says “it couldn’t be more critical to your happiness” … meaning your looks should even be considered a factor in happiness. it just perpetuates the idea that looks should be important to women, even if it means “accepting/appreciating their natural beauty” (which is bullshit, because it’s not MY job to “come to terms” with my looks, its EVERYONES to stop telling women they have something to conquer in order to approve of their own looks).
Nowhere in the video is their mention of education, career goals, or even personality traits … remember ladies, dove IS a cosmetics company, they still want to sell you their products. and they’re dooping the entire world into thinking they give a shit about actually improving your body image - they don’t. they want to remind you that if you don’t “love your body” or think you are beautiful, then you are not valuable, so you will buy their stuff. don’t buy into it. your happiness should not depend on something so fleeting and intangible. you do not need to be beautiful to be an important human being. it is not the rent you pay for living on this earth.
(PS: this was rant was spurred by this article, which i clearly loved.. just wanted to reflect on it on my own.) http://jazzylittledrops.tumblr.com/post/48118645174/why-doves-real-beauty-sketches-video-makes-me